Saturday, May 30, 2009

Advertise, Advertise, Advertise! (Lesson 1)



Before I start, take your time to visit this post.

Okay, no one want to read lengthy blogs. So I'm going to do this in short segement over a period of time. Make sure you check back every now and then to get the series.

Any serious people in this game knows that at some stage you need to advertise your program, be it your own, or one of your affiliated programs. Lots of people put money and time but at the end give up. Why? coz it's hard and sometimes (well, make it most of times) you get scammed. So the first lesson I wanna talk about is advertising through Traffic Exchange.

For those of you who don't know about this, basically you browse other people's website for credit, in turn you can use earned credit to advertise your own programs. But, there are a few things I wanna stress:

First, KNOW YOUR AUDIENCE. If you are advertising through TE, you need to know different programs has different users, sometimes it can be quite varied. Majority of traffic comes from USA and China, that is a fact. You should carefully monitor the traffic to your program in order to determine the best time of the day to have the program advertised. No need to advertise when most of the users are sleeping.

Second, JOIN NO MORE THAN THREE PROGRAM. Do not spread your butter too thin. I recommend no more than three programs. Personally I'm on premium membership on two of my favourite, such as Easyhits4you, Traffic-Splash and Dolphin Surfing. Three programs should give you enough diversified viewers so that there's no waste in viewing ratios. You do not want a single user to view your ad over and over again, therefore wasting your precious credit.

Third, MANAGE YOUR ADS. Good programs will allow you more control over when and how your ads are displayed. This is VITAL in your success. As I said before, if you put all the credit to your ad and then let it run, it will dry up quickly without much feedback? Why? TE sites get alot of users, most won't bother looking at the pages and even if they do, no one wants to see your ad over and over again. If you can, alternate your ad's display time. Easyhits4you lets you choose the day of the week for the ad to be displayed, which is a great help. It is best to alternate the days so you can maximise your exposure to different users. For sites don't allow this, manually pause your add every second day. This is very very important.

On a side note, for programs such as Clicksia , Incentria and You-Cubez. You can do PTP (Pay to Promote) to earn money. That is for every visit through your ref link, you'll get a credit/money to your account. Now, you might be temped to use TE to generate income that way, BUT. In order for the visit to be valid, it has to be 1 IP within 24 hours. So if a user view your ref link program twice in a day, only 1 credit will be given. That brings to the management of your ads, alternate your displays to maximum the chance of different IP visiting your ref link.

That's a lot of writing today. I'll update more later when I get more time. Meanwhile, pleeeeeease visit my sponors?

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